1. recruit a team of good musicians who can be relied upon both to play and behave well and also to turn up punctually for gigs.
2. have considerable man-management skills, both in dealings with customers and with members of the band.
3. spend time and money on publicity, advertising and band promotion.
4. seek and chase after all possible offers of gigs.
7. communicate well, so that all the musicians know exactly where and when the gigs will take place.